Market leaders do not sit still. Social media for business is moving at breakneck speed.

The Road Ahead

Enter: theroadcode.com. Catchy name for a concept that’s catchin’ on. Rivers is in The Road Code game already, and where it makes sense, we’re ready to tell our clients about it, too.

What is a road code? It’s a lightning-fast way for potential customers or interested parties to get to a company or organization’s new, info-packed microsite through a mobile app…when the company doesn’t have a mobile app of its own.

It’s so efficient it’s scary.

Rivers heard about theroadcode.com – whose slogan is “simple, straightforward and free,” and checked it out. Wouldn’t you?

A Code of Our Own

Now we’ve got a road code. It’s WEBX, for Web Designers Rivers Agency. If you download The Road Code mobile app and type in WEBX, you’ll go straight to a clean but informative site that tells you what you need to know about Rivers, with another link straight into our more comprehensive site – but only if you choose.

Talk about time saved. When you’re on your favorite mobile device, you can go to your favorite sites with two clicks and four letters; that’s it!

Rivers did it for Rivers, and we will set it all up for our clients who want it. The code, the microsite…whatever they need to make it work.

Fast When You Need Fast

The Road Code is especially valuable for time-sensitive businesses and those with special promotions or offers. theroadcode.com offers an appealing and novel way to find your promotional info – with the detail needed – for people on the move.

One click, four letters. Done. They know what they need to know.

What’s Your Code?

Rivers is a road code aficionado, to say the least. WEBX. That’s us. And you just know we’re dreaming up clever road codes for our clients right now.

The original post is titled Rivers Accelerates with The Road Code , and it came from Rivers Agency .

Most recently, we’re loving the time we spent with studio, Capel and HGTV designer Genevieve Gorder during an impromptu video shoot last Sunday night.  The relationship between Capel and Gorder is huge in the area rug industry, and Genevieve’s new rug collection for the company is a bold breath of fresh air. As graphic designers, we love the way Genevieve makes an old pattern seem new and fun again. And, during the shoot, Genevieve wasn’t just a true professional overflowing with ideas–she was fun….

Check out a few behind-the-scenes snaps and check back soon for the video interview we’re producing about Genevieve and her cool creations for Capel.

The original post is titled On Camera with Genevieve Gorder , and it came from Rivers Agency .

We have client news that thrills us, the kind that sends our adrenaline skyrocketing. Rivers has a new business partner…and it’s the ideal client to tap into the nimble, dynamic minds on our creative team.

The Carolina Union at UNC-Chapel Hill is the beating heart of so much fantastic activity for students. Educational, social, cultural, entertainment. The Union wants Rivers Agency to help transform its web presence by designing a site that mirrors the legendary and central role it plays for Carolina’s student body.

 More Means More

Just as the Union is “More than a Buiding,” Rivers will set out to develop the Union’s on-line presence into more than a website. The Union’s variety of purposes, array of artists, student-led enthusiasm and brainpower and pulse of leadership — all deserve to be part of the panoply of the new site.

Rivers wants the Union’s next web home to be fluid, engaging, diverse, dramatic, innovative, inspiring, challenging and comforting. That’s a tall task, but if the Union can be that every day for thousands of UNC-Chapel Hill students, why can’t Rivers achieve similar sucess on the website? That’s our mandate, and we can’t wait to show our stuff.

 Opportunity at the Door

There are about 650 student co-curricular organizations active under the Union’s umbrella. 650. That’s mind-boggling. The range of choice means every student can find common ground, friends, new skill sets to cultivate, employment opportunities, places to think deeply, to laugh, to learn. A place to love who you can be when opportunity is at your door – and you step forward.

We want to thank Carolina Union for having confidence in Rivers Agency and our creative design people and possibilities.

 Capture & Captivate

The Union: more than a building. Rivers Agency: more than just another website design partner.  The two of us have a shared spirit, the spirit of making life as captivating as it can be! A website should and can capture that magic.

Our people are already on it.

The original post is titled Carolina Union Chooses Rivers for New Web Presence , and it came from Rivers Agency .

NAP SACC, Nutritional Physical Activity Self-Assessment for Child Care, was developed and tested by UNC researchers Dr. Dianne Ward, Ph.D., Christina McWilliams and Amber Vaughn.

Increased Reach

With a new Rivers’ produced virtual and interactive website, NAP SACC will be able to greatly expand its reach and effectiveness for kids.

In 2010, the White House Task Force on Obesity recognized NAP SACC for its unfolding program. It’s been called a “nutrition revolution” that builds a culture of health within child care environments.

“This is the kind of work Rivers loves to be a part of,” said Lauren Rivers, creative director of the agency. “It is important to families and communities, and inspiring to our team.”

 Virtual Health Consultants For Children

No longer will NAP SACC face the constraints of a small staff unable to go out in the field to meet demand; the new site Rivers creates at HPDP’s direction will allow day care centers — including home-based licensed centers — to do more sophisticated self-assessments online, as well as get timely, state-of-the art-training and follow-up from virtual consultants offering expertise in child physical activity and nutrition.

Exercise and eating healthy while in day care is an entirely different challenge than anti-obesity efforts focused on children at home or in school. With the extraordinary backing provided by the BCBSNC grant over the next three years, UNC’s HPDP team will soon be equipped to have the new virtual web site — and its virtual consultants — become vital elements in dealing with this dangerous trend for our children, in North Carolina and soon beyond. The target launch date for the site is December 2012.

 Using the Web To Win The Battle

Here at Rivers, we are confident our web designers will create a site that invites and encourages plenty of involvement, functions seamlessly and makes a lasting difference.

The original post is titled GO NAP SACC – Helping Kids Stay Healthy in Day Care , and it came from Rivers Agency .

The competition for this fantastic project was fierce, and our web experts’ fanatic focus on style and detail worked in our favor. Rivers can do it all in-house, and that ensures high quality of message, display and functionality. Our ambitious designers love to dream it up, lay the framework, tease it out and make it sing.

We’re proud, thrilled and ready to deliver Carolina Performing Arts a polished performance. We appreciate the chance to be a part of something so special.

 A Sensational Springboard

“The Rite of Spring at 100” is big, a multi-faceted re-imagination of a profoundly influential piece. The effort has already enlisted international music, dance and choreography stars who will bring energy, excitement and attention to UNC-Chapel Hill, as well the productions held off-campus.

At its debut, Stravinsky’s 33-minute piece was nothing if not dramatic. The show’s score was so outlandishly different, so aggressively harmonic for its era that it caused a riot at the premiere in Paris on May 29, 1913.¹

The show was a comet of creativity that led to some chaos in the auditorium that evening. Stravinsky was later heard to say the reaction was “exactly what I wanted.”

Many have said the Russian composer and chorographer Vaslav Nijinsky shattered boundaries in a way that tapped into the soul of a revolution that soon would follow in Russia, and transformed classical music forever.

 The Mellon Foundation Makes Celebration Possible

The Andrew W. Mellon Foundation selected CPA to receive the $750,000 grant to bring the Rite of Spring centennial celebration to life. It is a vote of confidence Carolina Performing Arts has earned.

The artists and collaborators involved in CPA’s “The Rite of Spring at 100” include: Yo-Yo Ma and the Silk Road Ensemble; The Marinksy Orchestra with Valery Gergiev conducting; the Bill T. Jones/Arnie Zane Dance Company; the SITI Company ; pianist Yefim Bronfman; and Magdalena Kožená.

Events will also include academic conferences, a book on those proceedings edited by two UNC-CH music professors, and significant student engagement.

 The Rivers Rhythm

We don’t intend to miss a beat. Great expectations; just the way we like it.

As Rivers Agency gets going on the website, we’ll try to stick to controlled chaos over here. No rioting. Ongoing outbursts of creativity…those we’ll allow!

¹ Choreography by: Maurice Bejart

The original post is titled Carolina Performing Arts Chooses Rivers Agency , and it came from Rivers Agency .