As a person – and a consumer – out in the public sphere, you’ve likely noticed that advertising has become a lot more complicated and much more omnipresent these days. It’s easy to be nostalgic for the days when reaching an audience was simpler – it’s not that advertising was easier, but campaigns didn’t require as much work in so many different elements and media. In our recent post… Read more
Companies no longer strive to sell only a product or a service; they aim to sell a brand. A major focal point of branding for organizations is public perception. You may be wondering how a company controls its brand image. It’s simple – social media. Some companies try to reject social media while others embrace it and set off running. Whatever your stance on social media, it’s out there an… Read more
Everyone takes important steps to keep themselves safe at home and out in the world. Why would you neglect your safety online? Whether you are the owner of a web site or just browsing online, you are subject to the dangers of hackers, viruses, web site errors and data loss. Here are some helpful hints to keep you and your web site safe online: Keep your software and virus protection up to date…. Read more
Rivers Agency thrives on the opportunity to develop and grow a concept from the ground up. In order to give your brand and logo life, we incorporate aspects of the visual, the verbal and the conceptual to bring a completeness and essence to your brand. These components all come together in a remarkable logo that evokes an emotional and memorable response for your organization. While a strong co… Read more
Unity Builders, a North Carolina nonprofit home-builder, was started in High Point over a decade ago and works to renovate blighted and deteriorated houses in low-income neighborhoods. The organization also helps low-income families and individuals attain the skills, knowledge, motivation and opportunities they need to become economically self-sufficient. Our client First Bank recently dona… Read more
Rivers Agency has a long professional history of working with laboratories, medical and heath organizations and university departments to create specialized and informative web sites as well as branded print collateral. Located directly north of the University of North Carolina at Chapel Hill, we have fostered our relationship with many of the school’s research and health organizations through c… Read more
Rivers Agency is a full-service advertising agency with a strong “client first” ethos and a reputation of professional design within reasonable cost. With a dedicated staff specializing in print design, we at Rivers Agency are capable of producing a wide range of printed materials – from informative brochures and booklets to consumer and trade catalogs. At Rivers Agency, a good page layout i… Read more
With the release of the recent popular movie The Social Network, Facebook has launched even further into the public’s imagination – and time spent online! Surpassing Google for the first time, Facebook was 2010’s most popular search term and most visited web site. Facebook is the leading social networking site based on monthly unique visitors, having overtaken main competitor MySpace in A… Read more
Every agency has a culture, an energy–a code that they live by. For us, emotion is the answer. It’s a feeling in our stomach–the intensity, the rush that accompanies real passion for our clients and their products. After 16 years in business, it isn’t the cool or the creativity that lands us the job or keeps us the job. It’s because we truly care about our clients and that moves us to ma… Read more
Before we comprehend the content of a web or print design, the initial view of its color is the hook that secures our attention. When we see colors, we immediately form associations with emotion and tone. Designs employ this color relation process to express messages and link brands to their organizations energy, mission and intent. Senior Color Director – Sarah Owens There are several aspects… Read more
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