With the release of the recent popular movie The Social Network, Facebook has launched even further into the public’s imagination – and time spent online! Surpassing Google for the first time, Facebook was 2010’s most popular search term and most visited web site. Facebook is the leading social networking site based on monthly unique visitors, having overtaken main competitor MySpace in A… Read more
Every agency has a culture, an energy–a code that they live by. For us, emotion is the answer. It’s a feeling in our stomach–the intensity, the rush that accompanies real passion for our clients and their products. After 16 years in business, it isn’t the cool or the creativity that lands us the job or keeps us the job. It’s because we truly care about our clients and that moves us to ma… Read more
Before we comprehend the content of a web or print design, the initial view of its color is the hook that secures our attention. When we see colors, we immediately form associations with emotion and tone. Designs employ this color relation process to express messages and link brands to their organizations energy, mission and intent. Senior Color Director – Sarah Owens There are several aspects… Read more
Social media. It’s the buzzword we all know and love to talk about. By now many businesses have incorporated Twitter and Facebook into their online identity. But with Twitter having recently celebrated its third birthday without an effective revenue model in place, we have to find it curious that companies are so eagerly jumping on this web 2.0 bandwagon. It’s clear that social media is her… Read more
Audience. It’s the first thing that any company, marketing whiz or public relations professional should consider when structuring a campaign or messaging situation. As an ad agency with long-term client relationships, we’re privileged to have gotten to know our clients’ current and prospective clients in person over the years. But, if you’re a start-up or just starting to consider a br… Read more
As the official start of summer approaches, the workout frenzy that precedes swimsuit season is in full swing. Something about the added exposure of a swimsuit propels us to boost our fitness plans and reap the benefits of improved health and endurance. Unfortunately, many business owners do not feel the same urgency to shape up their Web sites, although the first impressions made online can ha… Read more
Each year, Rivers Agency partners with nonprofit organizations to create promotional campaigns that may involve a combination of public relations, marketing and design services. This is a great opportunity for us to give back to our neighbors, maximize our creativity and network with community members—all for a great cause. When we work through a creative process with a nonprofit, we’ve f… Read more
Welcome to the new Rivers Agency blog! After redesigning our website, we’re excited to announce the re-launch of our blog to fit with our new online look and take our posts in a new direction. Content will be focused on providing industry insight and perspectives from our staff in marketing, public relations and design. Redesigning our blog is just one way that we’re fully immersing ourselves in… Read more
At Rivers Agency, we pride ourselves on providing customers with exceptional design, advertising and public relations services. Rivers Agency’s work during the 2008 High Point Market was no exception. Preparing fully for fall 2008 events took careful planning and consultation with our clients. Weeks in advance, Rivers Agency staff was busy creating artwork for showroom invitations, refining l… Read more
Rivers Agency extends heartfelt congratulations to the Ackland Art Museum on its 50th anniversary! Rivers Agency leads design and creative marketing efforts for the Ackland Art Museum. As part of its anniversary celebration, the Ackland recently unveiled “Circa 1958: Breaking Ground in American Art.” The show explores artistic trends that emerged during that influential year. Rivers Agenc… Read more
Rivers Agency News | Lauren Rivers February 16, 2011 | 
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