Twitter can be a great tool to get news and information about your client, company or business. But tweeting is a big waste of time if no one is reading what you have to say. The key to success in the world of Twitter is to have a lot of followers. The more followers you have, the more people are seeing what you’re writing and posting, creating more opportunity for your news to get pushed forwa… Read more
Suddenly little black and white boxes with a coded image are popping up everywhere. Best Buy has them alongside products in their stores, they are included on promotions and advertisements and applications to read the codes are available in multitudes for the different brands of smartphones. But what are these little code boxes, and what do they do, anyway? They are called “QR Codes,” short… Read more
Companies no longer strive to sell only a product or a service; they aim to sell a brand. A major focal point of branding for organizations is public perception. You may be wondering how a company controls its brand image. It’s simple – social media. Some companies try to reject social media while others embrace it and set off running. Whatever your stance on social media, it’s out there an… Read more
With the release of the recent popular movie The Social Network, Facebook has launched even further into the public’s imagination – and time spent online! Surpassing Google for the first time, Facebook was 2010’s most popular search term and most visited web site. Facebook is the leading social networking site based on monthly unique visitors, having overtaken main competitor MySpace in A… Read more
Social media. It’s the buzzword we all know and love to talk about. By now many businesses have incorporated Twitter and Facebook into their online identity. But with Twitter having recently celebrated its third birthday without an effective revenue model in place, we have to find it curious that companies are so eagerly jumping on this web 2.0 bandwagon. It’s clear that social media is her… Read more
Welcome to the new Rivers Agency blog! After redesigning our website, we’re excited to announce the re-launch of our blog to fit with our new online look and take our posts in a new direction. Content will be focused on providing industry insight and perspectives from our staff in marketing, public relations and design. Redesigning our blog is just one way that we’re fully immersing ourselves in… Read more
Rivers Agency is an ad, design and public relations agency located in Chapel Hill, North Carolina that started out in 1992 with the intention of being different. From just one client, we’ve grown into a full-service design agency, servicing more than 100 accounts. We apply our considerable strengths, personalities, and philosophies to the benefit of our clients. For local and national companies… Read more
Rivers Agency Home | Rivers May 18, 2011 | 
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