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Durham Public SchoolsRecently, our team received a very special honor when we were named the winner of the Durham Public Schools’ Web Design Camp. Our design team knocked out the competition in developing the next generation of web interface for the parents, staff, community and students of Durham Public Schools.

All of the top Chapel Hill and Durham-area web design teams were chosen to attend the six-hour camp, held Oct. 20 at the DPS’ Staff Development Center. During the six-hour camp, each team met with DPS leadership, parents, community members and technical staff to discuss the site and review design approaches. The goal was to create a web interface for DPS that best represents the district and enhances the user experience.

Each team was given access to seven years of Google Analytics so that we could study visitor paths, popular pages, bounce rates and device utilization. Drawing on this information, our team created a highly engaging, easy-to-navigate design that struck just the right balance between aesthetics and community needs.

The result? You guessed it. Rivers Agency’s design was chosen as the group’s favorite and awarded a $4,000 prize. In announcing the decision, Robin McCoy, chief communications officer of Durham Public Schools, said “We have completed our review of the website designs, and we are excited to share that Rivers Agency’s design is our choice. We found many things appealing about your design and look forward to working with you to shape the new and updated look and functionality of the DPS website.”

We are a bit fanatical when it comes to technology, the internet and how people use it; we work very hard to make sure that every design works for all of the target audiences and the client’s brand. A fresh design and enhanced functionality can do wonders for creating interest and attracting new business.

Rivers Agency offers a comprehensive assortment of web design services, from front-end branding to back-end integration. Our clients range from local businesses and non-profits to large, national corporations and public figures. Our web design team is bursting with creativity as well as marketing and technical expertise. Give us a call to learn more about how we can help you improve your web presence; that’s where the world is looking at you. Let us exceed your expectations.

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