public relations

Rivers Agency’s public relations managers build brand awareness for clients by designing and delivering creative media and public outreach campaigns. Our approach to PR is to work as partners with clients to develop clear messages and secure coverage in a broad range of consumer press, trade press and other print, broadcast and online media vehicles.

Success in the PR arena is measured in exposure – newspaper clippings, TV appearances and blog mentions, to name a few. But getting good press is not only about having a good story. Building solid relationships with the media is essential for success and, at Rivers Agency, our relationships with editors are a HUGE priority!

In today’s fast-paced environment, e-mail has become the default mode of communication for many PR agencies. But here at Rivers, we don’t let our team get stuck in front of the computer screen all day. As we have found time and time again, getting on the phone with the media and meeting face to face yields much better press coverage for our clients.

At Rivers Agency, we keep our services at the forefront of current trends by incorporating the latest techniques and technology, including social media. With social media, one thing is clear: Interesting, engaging content spreads like wildfire. The challenge lies in creating a story that consumers are proud to be associated with. Our online campaigns simply don’t feel like marketing – they include content that consumers are happy to share with colleagues, friends and neighbors.